Flexible Electronics News

Avery Dennison Launches AD IdentiFresh with Impinj

RFID inlay series builds on breakthrough innovation in bakery, meat, deli, and produce, leveraging Impinj's M800 series ICs.

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By: Rachel Klemovitch

Assistant Editor

Avery Dennison launched its AD IdentiFresh inlay series, advancing the use of RFID technology in fresh food categories, including bakery, meat, deli, and produce. The set of inlays is part of Avery Dennison’s Optica Food Solutions, with real-time inventory visibility to help food retailers and suppliers improve operational efficiency, enhance freshness, and reduce waste. The AD IdentiFresh series leverages Impinj’s M800 series endpoint integrated circuits (ICs) and, when combined with the ...

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